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Get ready for some great new YouTube features. At today’s Made On YouTube event, the video giant announced a host of additions arriving later this year and into 2025.
Bringing Together Fans and Creators in Communities
To help connect content creators and fans, one of the biggest new features is Communities. Instead of heading to Facebook, Instagram, Reddit, or somewhere else, YouTube wants to keep the community on its platform.
Each community is linked from the creator’s channel. To begin, only channel subscribers can post and comment. YouTube is also promising more controls to help moderate the content posted by fans. Creators will be able to also set clear guidelines for behavior by fans.
The feature is available now with a handful of channels with wider access starting next year.
To help make videos more accessible to a worldwide audience, YouTube has also unveiled an automatic dubbing feature. That will allow creators to generate translated audio tracks for videos in different languages.
Some of the supported languages include Spanish, Portuguese, French, and Italian. YouTube is also piloting a new feature that will transfer the tone and intonation and add it to the dubbed audio for a more natural experience.
Viewers can also help promote smaller creators with the upcoming Hype feature. If a video has been out for less than 7 days from a creator with less than 500,000 subscribers, Hype provides more than just liking and sharing. A new leaderboard will show the top 100 hyped videos, allowing smaller creators to get some notice.
Looking to Improve the Creator Experience
YouTube was also busy during the event announcing a number of new tools for content creators.
The Inspiration section of YouTube Studio will receive a makeover. Thanks to generative AI, it will curate suggestions that you can form into complete projects with titles, thumbnails, outlines, and more. Coming in 2025, there will also be a shortcut to head directly to the Inspiration section.
Starting next year, YouTube will also add Google’s DeepMind model Veo to YouTube Shorts. That will allow creators to add unique video backgrounds. Creators will also be able to generate 6-second clips into Shorts with Veo. All AI-generated content will show a label.
YouTube has been able to do a nice job adding AI into different parts of the service. YouTube Music’s AI Radio creates custom playlists for you based on prompts.
